13 Comments
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sanchit's avatar

And we feel proud to call ourself the 4th biggest economy in the world....

Tanya Rai's avatar

So glad someone wrote about it! It felt like I have been feeling the rage all by myself !!

ManyuScripts's avatar

Thankuu it means a lot, oh and I just checked ur substack out, seems like we're writing on similar issues! Would love to connect!

Tanya Rai's avatar

My pleasure..!! DM’d you

Saurabh Dalvi's avatar

A Worth reading piece, also I maybe wrong but Kolhapuri chappals mainly used in Kolhapur and some part of Maharashtra. Hoping we will start embracing our culture and it will change soon.

ManyuScripts's avatar

Yes ur right, kolhapuris are native to maharashtra.. thanku so much for the compliment!

Kurt Juman's avatar

This was sharp, honest, and so necessary.

We cannot mourn the theft of what we ourselves abandoned.

This isn’t just about appropriation.

It’s about disconnection.

A forgetting of the sacredness in what was handed down.

And when you forget what’s holy,

you stop protecting it.

You stop living it.

Your call to reclaim — not react — is powerful.

Let’s return before we accuse.

Let’s honor before we rage.

Brilliant piece.

— Kurt Juman 🕊️

ManyuScripts's avatar

Thanku so much! Honestly, the way u wrote that comment, amazing!

V G's avatar

I think cultural theft and colonial hangover go hand in hand. Because if there were no colonial hangover, we wouldnt actually hate ourselves and our stuff and market it globally before the west gets a chance to steal our ideas. Also its worth considering that global marketing by companies in the global north hold more weight than the global marketing by Indian companies because it is not just india that heralds western propaganda but the entire world. Its a world order and it is very difficult to dismantle for eg the Korean skincare example you mention is interesting because that is a case of Korean companies using their own culture but it only blew up when s few companies started marketing in the US first and then when they "approved" it, it blew up globally. Its a complex system of capitalism and race, racial capitalism, that holds all this up but the first step for sure is decolonisation in any case.

Also "haryana sized countries" is iconic 😂😂

ManyuScripts's avatar

exactly, i agree that indian marketing isnt that influencial, but we dint even try, like maybe inside our own country fs, but not globally.... could've given it a shot

Gautam Harneja's avatar

... without knowing our own culture ( ... would say rather true culture ) or having inferiority complex for our own language ... NO NATION ... NO COUNTRY has ever progressed or become a developed nation ... these are the basics, extremely necessary to be taught.

Ssssss's avatar

So true! And its not just for culture too.... anything which was ours, and when someone else likes it or uses it, we just boil though we may not use that at all....Just shows of how much this saying is worth-

We understand the value of something only when it is snatched from us